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A lack of content that's fresh and unique Your site should always have brand new content that's helpful and also engaging for your website visitors. It must contain keywords that describe what's on your site and also make good sense with other pages. In case you're a company, you want to find a way to supply news about your products and services. That's why Google likes sites with frequently updated content - they are not simply looking for info about how things work they also need current news stories about what men and women think of those services and products.
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